Survey: Government health Web site visitors less likely to
share personal info
Half of the 3,075 North American consumers who visit government healthcare Web
sites said they trusted online businesses to protect their personal data,
according to a survey from Forrester Research. However, they were more likely
(51 percent compared with 43 percent overall) to read privacy and security
statements.
Less than 10 percent, or 238 respondents who visited government health Web
sites, said it was OK for businesses to share information about their online
purchases. However, 15 percent said it was OK for sites to set cookies to
improve the user’s site experience, compared with 10 percent who said the same
in the overall survey base of a little more than 10,000 respondents. Sixty-six
percent of those who visit North American government health Web sites said they
regularly use anti-spyware tools to delete cookies.
Forrester conducted the online survey of
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